Genevieve Yalung reinvents the modern closet

Genevieve Yalung’s My Closet Manager is fast becoming the go-to destination for looking impeccably stylish at special events—without spending an arm and a leg. Let’s face it: Attending weddings, galas, and high-end affairs can wreak havoc on one’s budget, especially when outfits are worn only once or twice. Why buy when you can rent, store, or even earn from what you already own?

Offering dresses from top local and international designers, My Closet Manager caters to all body types, from extra small to XXXL, ensuring that everyone can find a piece that complements both their style and silhouette. More than just a rental service, it positions itself as a full lifestyle solution for today’s fashion-conscious yet practical consumer.

“This is really a vision I wanted to bring to life after so many years in the corporate industry,” shares Genevieve. “After 27 years, I realized that being an entrepreneur is my true calling. It was a major turning point in my career journey, and I strongly believe that the fashion industry is fertile ground for business.” Inspired by the industry’s steady growth and increasing demand, she aims to become a major driver of sustainable fashion in the Philippines.

One of My Closet Manager’s most compelling success stories is that of bride Eishrine Mei Amante, who found her dream gown just two days before her wedding. After trying on a Sofia Carmela Atelier piece at the MCM showroom, she fell in love instantly—so much so that she replaced her original custom-made gown with it, turning what was meant to be a backup into her official bridal dress.

At its core, My Closet Manager champions circular fashion by extending the life cycle of clothing and luxury items already in circulation. Through its one-stop-shop model, clients can manage their fashion and luxury investments by renting, storing, selling, or organizing their wardrobes with ease.

The brand also offers state-of-the-art, climate- and humidity-controlled storage facilities, ideal for gowns, seasonal clothing, and valuable items. Subscribers gain access to a mobile app that functions as a digital closet, allowing them to track and manage their pieces anytime, anywhere.

For those ready to part with their items, My Closet Manager provides immediate purchasing options for luxury bags, watches, accessories, and jewelry. Clients can convert unused treasures into instant cash, based on fair market value and condition. “Your own closet is a gold mine,” Genevieve says. “We help repurpose what’s already there—guilt-free and sustainable.”