Celebrating 13 years of beauty, innovation, and timeless elegance at Rustan’s

The future of beauty just dropped, and it’s serving luxury with a side of innovation. 

On Sept. 13, Rustan’s Beauty Addict celebrated its 13th year with Beauty Addict: Decoded, a night that turned Rustan’s Makati into a sleek playground of skincare, makeup, and high-tech glam.

An evening of radiance and revelry

The new era of beauty is best experienced firsthand.

Rustan’s Beauty Addict delivered on this promise at its Makati leg, immersing guests in a tech-inspired world of glowing lights, digital energy, and cutting-edge moments. Luminous visuals, interactive installations, and exclusive product reveals put the latest in beauty innovation right at their fingertips.

Partner booths added to the excitement, with Eco Jardin Philippines offering scalp analysis and Shark Ninja demonstrating easy hairstyling with their signature tools.

As the night unfolded, the energy only intensified as DJ Xiro and KATDJ powered up the Makati crowd, while DJ Dimples at Rustan’s Alabang and DJ Yanniquinn at Rustan’s Shangri-La kept the momentum pulsing across the metro.

Exclusive perks for beauty addicts

Rustan’s knows how to spoil its guests, and this event was no exception. 

Attendees were treated to exclusive one-day offers, including up to 20% off from participating brands and a range of surprises that made every moment special.

A standout gift for every guest was the Rustan’s Beauty Addict Metal Gua Sha Face Tool—a sculpting must-have that mirrored the event’s seamless blend of innovation and ritual.

Early birds enjoyed exclusive rewards with Beauty Addict Exclusive: Beauty Blitz, featuring a Gentle Express Facial voucher from Face Sculpt, a P200 early shopping discount, and P1,000 off for every P10,000 purchase at Rustan’s Beauty Source. And with online shoppers able to join in via the promo code BeautyAddictUnlocked1000 on rustans.com, the event truly catered to everyone.

Unlocking the best of beauty 

Another highlight of the event was the exclusive Beauty Addict loyalty experience. 

Members earned 10x points on purchases, received an instant 100-point bonus when signing up on the Rustan’s Beauty Addict mobile app, and enjoyed complimentary Beauty Addict membership with any purchase.

The Build Your Own Beauty Kit promo quickly became a crowd favorite, allowing Beauty Addict members who spent at least P2,000 at Rustan’s Beauty Source to take home a limited-edition Lippy Pouch filled with curated beauty minis.

The event marked just the beginning of a month-long celebration. 

Throughout September, Rustan’s continued to reward its Beauty Addicts with 5x points, free weekend delivery via Beauty Delivered Free, and personalized monogramming on in-store purchases through the Custom Beauty on Us promo. 

Guests were also delighted with surprise giveaways from beauty partners through mystery scratch cards as part of the Beauty Friday Madness promo.

The glow continues

For Beauty Addict members, the excitement goes even further as Rustan’s unveils a lineup of exclusive perks and prizes this season.

Until October 31, members who spend P30,000 or more at Rustan's Beauty Source will receive a pair of Audio-Technica ATH-SQ1TW2 wireless earbuds—a sleek and versatile essential that blends style and functionality.

The Tokyo in Technicolor Raffle, running until November 30, 2025, also gives Beauty Addict members the chance to win extraordinary prizes that bring together beauty, travel, and modern luxury. 

Up for grabs is a luxurious Tokyo getaway: a 4-day, 3-night stay for two at a 5-star hotel with business class flights from All Nippon Airways. The second prize offers a P100,000 shopping spree at Rustan’s Beauty Source, while the third features premium tech must-haves like the Shark FlexStyle Full Package (HD440SL) and a Meta Quest 3 (512 GB). 

Three lucky winners will be selected, making this raffle one of the most anticipated highlights of the Beauty Addict season. 

Beauty Addict: Decoded goes to Cebu

For those in Cebu, the fun isn’t over yet. 

Beauty Addict: Decoded will land at Rustan’s Cebu on November 8, 2025, offering the same high-tech installations, exclusive offers, and fun-filled deals and games for everyone to enjoy. 

RSVP early at http://bit.ly/BeautyAddictEventDecodedCebu for a chance to experience beauty like never before.

Now in its 13th year, Rustan’s Beauty Addict remains the country’s biggest beauty celebration. This year’s Beauty Addict: Decoded championed individuality and innovation, giving guests fun experiences, special rewards, and inspiring moments that celebrated beauty in every form.

Special thanks to participating brands:

Beauty Partners: SharkNinja, Face Sculpt, Belo Medical Group, Eco Jardin Philippines, and Emphasis Salon

Makeup: Stila Cosmetics and NARS
Hair: Phyto

Fashion & Accessories brands: Maje, Natori, Sandro, Calvin Klein, and Adolfo Dominguez

Additional support from other brands including All Nippon Airways and Philippine Wine Merchants

Stay connected with all things Beauty Addict. Follow @RustansBeautySource on Facebook, Instagram, and TikTok for the latest updates, visit rustans-thebeautysource.com, or join the RBS Viber Community for live announcements and exclusive news.

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Editor's note: BrandedUp is designed to provide you with insightful, inspiring, and educational content created by The Philippine STAR in collaboration with brands like Rustan's The Beauty Source.