Own the Icon: Gap’s logo weekend returns with timeless style

Few logos in fashion carry the same resonance as Gap’s. For decades, those three bold letters have adorned closets across generations, woven into stories of family, friendship, and personal style. From San Francisco in 1969 to Manila in 2025, Gap’s enduring logo continues to signify something larger than apparel—it represents a lifestyle built on comfort, authenticity, and timeless cool.

This September, Gap Philippines celebrates that legacy with the much-anticipated Logo Weekend—three days of exclusive offers spotlighting the brand’s most beloved logo wear. Running from Sept. 26 to 28, the event gives shoppers a rare chance to enjoy a Buy One, Get One promotion on logo favorites.

Whether you are refreshing your wardrobe, shopping for the kids, or simply reliving the nostalgic joy of your first Gap hoodie, this is an invitation to embrace a style icon all over again.

A timeless closet staple

What makes Gap logo apparel a perennial favorite? Its versatility. A navy hoodie with the iconic arching letters can double as loungewear or streetwear. A white logo tee works just as well with jeans as with a blazer thrown on top. Sweatpants and sweatshorts, once reserved for weekends, are now central to the athleisure movement that defines everyday fashion.

This year’s Logo Weekend underscores that versatility. Shoppers will find pieces that complement every lifestyle:

For adults: soft fleece hoodies, classic tees, and sweatshirts perfect for layering.

For teens and kids: playful variations of the logo that still capture Gap’s heritage.

It is an event designed not just for individuals but for families—the kind where parents, children, and even grandparents can each find something that feels unmistakably “them.”

A brand rooted in purpose

Behind Gap’s approachable aesthetic lies a deeper story of responsibility and innovation. From the beginning, the brand has prided itself on essentials done right—denim, khakis, tees—elevated by quality and designed for longevity.

Today, Gap builds on that legacy with initiatives that matter. Its Washwell program, for instance, uses at least 20% less water compared to conventional garment-wash methods, saving millions of liters globally.

In the Philippines, the brand partners with MAD Travel, a social enterprise focused on reforestation and community development. All proceeds from the 2-peso paper bag usage will be used to plant seedlings in targeted areas.

These are not trivial footnotes. They are proof that buying Gap is not just about choosing style; it is about participating in a more sustainable, more equitable future for fashion.

Accessible nationwide

Logo Weekend ensures that no one misses out. The promotion will be available across major shopping hubs in Metro Manila and beyond: Trinoma, SM Mall of Asia, SM Megamall, Shangri-La Plaza, Glorietta 4, Rustan’s Makati, Alabang Town Center, Evia Lifestyle Center, Ayala Malls Manila Bay, and Abreeza in Davao.

For those who prefer to shop from the comfort of home, the full promotion is also available on gap.com.ph. This seamless online access reflects Gap’s global strength and its local partner SSI Group’s commitment to bringing the best retail experiences to Filipino consumers.

SSI Group: Bringing global icons closer

Behind Gap’s presence in the Philippines is the SSI Group, Inc., the country’s largest specialty retailer. With a portfolio of 94 brands and 593 stores, SSI has long been at the forefront of shaping Filipino shopping culture. From luxury to fast fashion, beauty to lifestyle, its mission is clear: to inspire and enhance lifestyles by making the world’s most recognized brands accessible to local shoppers.

Gap is a natural fit in this portfolio. Its blend of global heritage and everyday wearability resonates strongly with Filipino families—a style that feels both international and deeply personal.

The logo weekend matters

Amid shifting trends, there’s something reassuring about a brand that feels familiar yet continually fresh. Gap’s Logo Weekend is an exciting sale as it is a cultural touchpoint, reminding us why certain things endure.

• Value: The Buy One, Get One offer means twice the essentials at once—an unbeatable reason to stock up.
• Versatility: Logo pieces that transition from home to street, work to weekend.
• Community: A brand that families can share, across ages and occasions.
• Conscience: Clothing that carries not just style but substance, with sustainability and social impact stitched into its fabric.

The Manifesto

In a world of fleeting trends, Gap stands tall as an icon of modern American style. Its logo is a symbol of comfort, belonging, and authenticity. This September 26 to 28, Filipinos once again have the chance to bring that symbol into their lives, at double the value.

So mark your calendars. Because this is an event. It’s a celebration of identity, memory, and style—the very things that make the Gap logo more than just letters on fabric.

This is your weekend to own the icon.

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Editor's note: BrandedUp is designed to provide you with insightful, inspiring, and educational content created by The Philippine STAR in collaboration with brands like Gap Philippines.