Pru Life UK backs the highly anticipated return of Run BGC after 13 years Underscores commitment to active living and youth empowerment • PhilSTAR Life

(First row, right-left) Pru Life UK Head of Brand & Integrated Marketing Communications Kathryn Cajucom; Pru Life UK Chief Customer & Marketing Officer Rozanne Magararu; Pru Life UK Ambassador Migs Bustos; Pru Life UK Assistant Manager for Corporate Communications & PR Lalaine Almazan; Fort Bonifacio Development Foundation, Inc. Treasurer Ma. Lourdes Reyes; FBDFI Managing Director Elirine Yaneza; FBDFI Finance Manager Jico Leoncio; FBDFI Corporate Services Officer Marniel Padama; and FBDFI Community Relations Officer Ezeviel Frago joined the starting line sending off Run BGC’s 10K runners.

Pru Life UK championed the much-awaited comeback of Run BGC, which returned for its second edition on December 14, 2025, after a 13-year hiatus. The event took over the vibrant streets of Bonifacio Global City, Taguig, where its inaugural run was first held.

As a gold sponsor and the sole life insurer partner, Pru Life UK rallied thousands of Filipinos to embrace an active and healthier lifestyle as part of its purpose-driven advocacy.

This year’s race was also anchored on a powerful social mission: uplifting community youth through the Bayani Scholarship Programme of the Fort Bonifacio Development Foundation, Inc., the social responsibility arm of Bonifacio Global City. The initiative provides vital educational assistance to underserved young people in nearby communities, reflecting how Filipinos can count on Pru Life UK as an ally in protection and empowerment.

“Run BGC is more than a celebration of fitness. It is a testament to Pru Life UK’s role as a partner in protection and health. Through the power of collective action, every stride promotes well-being and nurtures a young scholar’s future. This embodies our commitment to elevate every life and every future,” said Pru Life UK Chief Customer and Marketing Officer Rozanne Magararu.

“Just as Pru Life UK offers a comprehensive suite of life protection and financial solutions, Run BGC champions inclusive growth by broadening the reach of events like this to involve underserved sectors,” Magararu added.

“The comeback of Run BGC is a massive community effort, and we’re very thankful for Pru Life UK’s support. This fuels our mission and ensures that support goes straight into sustainable funding for FBDFI, including life-changing educational opportunities for our beloved Bayani Scholars,” said FBDFI Managing Director Eli Yaneza.

Run BGC participants enjoyed an electrifying atmosphere and uplifting energy at the Pru Life UK recharge zone on 5th Avenue.

The event drew over 6,600 runners, ranging from first-time participants to elite athletes. It featured four categories—1K dog run, 5K, 10K, and 16K—offering opportunities for all ages and fitness levels. With major running events rarely held within the estate, participants enjoyed a unique race experience along BGC’s flat, spacious, and picturesque route.

Participants also documented their Run BGC moments through Pru Life UK’s 360° camera experience and received good vibes and motivation at the designated recharge zone.

Through initiatives like Run BGC, Pru Life UK continues to reinforce its dual commitment to health and financial well-being, encouraging communities to live better, move more, and take charge of their future.

For more information, visit www.prulifeuk.com.ph.

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Editor’s Note: This article was provided by Pru Life UK.

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