'Madame Alam': This digital bank is helping Filipinos stay safe from online fraud through its cybersecurity campaign
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Wondering how you can use online banking safely?
We’ve all heard of real-life scam stories involving hard-earned money and it’s definitely something we wouldn’t want to experience in our lifetime. Just a simple link click or OTP sharing could make you lose all your savings in the blink of an eye.
For your money’s protection and safety, GoTyme Bank started the Madame Alam Cybersecurity Campaign to remind its users of the importance of being cautious when banking online. With the help of Madame Alam played by “Lola Techie,” Boots Anson-Roa Rodrigo, the initiative aims to raise awareness of the importance of cybersecurity in order to help Pinoys stay safe and secure from any kind of fraud.
Whether you want to know warning signs of scams or ways to protect your identity online, Madame Alam is here to help with simple, practical, and empowering advice on digital safety—from not clicking unknown links to verifying senders and reporting suspicious activity immediately.
"Our mission is to unlock every Filipino’s financial potential—and that starts with confidence. Cybersecurity doesn’t have to be complicated,” said GoTyme Bank President and CEO Nate Clarke. “Through Madame Alam, we’re making fraud prevention relatable and easy to understand, so people can bank securely and focus on achieving their goals."
GoTyme Bank Chief Information Officer Gigi Puno noted that their priority is to keep their customers’ hard-earned money safe. “By combining advanced security features with relatable education through Madame Alam, we’re making banking secure and easy for everyone."
The campaign aligns with GoTyme Bank’s security features and fraud prevention tools that users have been able to use to keep themselves secure while banking online. These include biometric authentication via Face ID and fingerprint to make sure you’re the only one who has access to your account; facial verification when using a different device; an in-app chat with personal bankers that can guide you 24/7 and help you report fraud in case of anything; and communication via verified channels instead of links via SMS.
With GoTyme Bank, you’re assured of a safe and secure online banking experience.
Want more tips, tricks, and scam alerts to stay one step ahead of online fraud? Follow them on Facebook and Instagram for the latest news, updates, and episodes of the Madame Alam series.
Looking to switch to GoTyme Bank? Open your account and get your free debit card in just 5 minutes at any GoTyme Bank kiosk nationwide.
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Editor’s Note: BrandedUp is designed to provide you with insightful, inspiring and educational content created by PhilSTAR L!fe in collaboration with brands like GoTyme Bank.
