AXE’s scented murals are turning heads (and noses) in Makati

What’s that smell? Confidence. Swagger. Jowa potential.

AXE, the iconic brand known for introducing the coolest and most dynamic fragrances, just dropped its sweetest variants yet—Black Vanilla and Cherry Spritz.

Staying true to its mission as a leader in fragrance, AXE launched the country’s first-ever scented murals—a visual and olfactory feast that goes beyond just sight.

Spotted at Salcedo Underpass and Dela Rosa Walkway, these murals don’t simply catch your eye; they greet you with fragrances that feel like compliments waiting to happen—“Bango mo, bro!” or “Amoy jowa material ka, pre!”

One whiff, and you’re instantly transported into the world of AXE’s new scents. Designed to evoke confidence and appeal to the modern man, these scented murals are a bold expression of AXE’s commitment to pushing the boundaries of advertising and personal style.

Whether you’re strolling through Salcedo Underpass or Dela Rosa Walkway, the scent trails of Cherry Spritz and Black Vanilla will make you stop and indulge in the experience.

It’s a reminder that fragrance isn’t just about how you smell—it’s about how your environment can influence your confidence and perception.

Head to these locations today and immerse yourself in AXE’s sensory world of scented murals—where art meets aroma. The murals were designed and painted by Jappy Agoncillo, blending scent and street art in an entirely new way for AXE.

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Editor's note: BrandedUp is designed to provide you with insightful, inspiring, and educational content created by The Philippine STAR in collaboration with brands like AXE.