Goldilocks brings joy to more celebrations with the opening of its 1,000th store

Goldilocks, the country’s beloved bakeshop, is stronger than ever as it celebrates a major milestone—the opening of its 1,000th store at SM City La Union. 

From its humble beginnings in 1966, when sisters Milagros Leelin-Yee, Clarita Leelin-Go, and Doris Wilson Leelin opened the first Goldilocks store along Pasong Tamo in Makati, the brand has grown into a true Filipino icon. What began as a modest shop has flourished into the largest bakeshop chain in the Philippines.

Today, Goldilocks is present in all eighteen regions of the Philippines—from Aparri in the North to General Santos in the South—making it the most widely accessible bakeshop brand nationwide.

“This milestone is a testament to the trust our customers have placed in us over the years,” said Jerson Go Uy, chief operating officer of Goldilocks. 

“We’re honored to be part of so many celebrations, and now that we’re 1,000 stores strong, we’re even more committed to deliver great products, heartfelt service, and the joy that only Goldilocks can bring across the country,” Uy added.

As Goldilocks continues to expand, it also evolves—offering elevated products, a refreshed store look, and the same warm service that has made it a staple in Filipino celebrations. The opening of the La Union store signals the start of even more exciting times ahead.

Here’s to 1,000 Goldilocks stores and beyond, and to the millions of joyful moments the brand has helped create across the country.

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Editor’s Note: This article was provided by Goldilocks.