More than just a chore: How this brand is transforming linis into a lifestyle

For over 70 years, legacy linis brand Zonrox has been helping Filipino families keep their homes cleaner, safer, and healthier with products that clean, disinfect, and remove stubborn stains. 

But as modern urban living brings new challenges, Zonrox is leading a change in perspective. The brand recently launched LiniZGenius, a campaign designed to help Filipinos clean with confidence through smarter, simpler, and more effective laundry and cleaning habits.

The campaign kicked off at the Zonrox Clean Con, a one-of-a-kind event that brought together cleaning experts, homemakers, and enthusiasts in a celebration of know-how, creativity, and community, all with one goal: to transform cleaning into more than just a chore, but a lifestyle.

One of the highlights of the event was an engaging panel discussion with ‘Mayora’ Frances Cabatuando of the Home Buddies Facebook group, KonMari Method-certified consultant Christine Dychiao, hotel industry Executive Housekeeping Association two-term president Gina Anabo, and Dax Augustus Tapay, a licensed architect who advocates for the thoughtful use of color in architecture. The experts shared clever hacks and explained how the right Zonrox solutions could help with everyday cleaning challenges.

Power “houses”

Guests, including beauty queens, celebrities, and content creators, were invited to explore five booths designed to represent houses, each offering an immersive experience on the uses of the different Zonrox variants and the unique benefits they bring.

The "houses” came alive with interactive demos, fun activities, and real-life cleaning scenarios designed to inform, educate, and unlock every guest’s LiniZGenius.

At the Zonrox Original booth, guests discovered how the classic 6-in-1 bleach for powerful disinfection offers two times the stain-removing and germ-killing power on white clothes—versus using regular detergent alone—for extra linis and confidence in every wash. The Zonrox ColorSafe Bleach booth demonstrated the product’s effectiveness on colorful clothing, even removing stubborn makeup stains that regular detergent can’t handle. Meanwhile, the Zonrox GentleClean “playroom” shows how this variant effectively removes stains like baby food, but is gentler on fabrics vs. ordinary chlorine bleach.

Another booth highlighted the powerful foamy action of Zonrox Plus, which combines the power of detergent and bleach in one product. This unique combination makes it ideal for busy households that need maximum clean in toilets and bathrooms with minimal effort.

Finally, the Zonrox Multi Clean booth showcased its “BangoliniZ” power that brings long-lasting freshness and antibacterial protection up to 48 hours (when used pure) on various surfaces, such as glass, laminated wood, stainless steel, plastic, and more.

Cleaning with confidence

The LiniZGenius campaign helps to turn cleaning from a chore into a purposeful lifestyle. It is built on three simple, transformative ideas:

• Save time and energy. Being a LiniZGenius means you clean smarter, not harder. It’s all about making the most of your time and energy—finding efficient, effective ways to keep your laundry and space clean without the stress.
• Solve everyday cleaning problems. From bathroom grime to stubborn stains on colored clothes, LiniZGenius shows you the right Zonrox product and tricks to fix it. Because it’s not about doing more; it’s about cleaning better.
• Share the genius. LiniZGenius encourages everyone in the family to pitch in. By learning from one another and finding better ways to do things, cleaning becomes collaborative, easier—and even fun.

“With the current modern lifestyle that Filipinos now live, halos lahat nagja-juggle ng work, family, at home duties. Plus, mas fast-paced! Hindi na realistic yung sobrang haba at complicated na cleaning routines sa limited time that we have. Kaya kailangan ng mga paraan para linisin nang mabilis ang bahay at labhan ang damit pero effective pa rin,” says Kevin Limbaco, Brand Assistant for Zonrox.

Limbaco adds that Zonrox helps Filipinos clean with less time and effort by keeping things simple and smart. “Our products are proven and trusted, so alam mong effective. Pero more than that, we are continuously developing efforts across our channels to share knowledge on laundry and homecleaning and now through Zonrox Clean Con—para mas confident at mas efficient ang cleaning journey nila. Kasi sa panahon ngayon, it’s not about doing more, it’s about cleaning better, it’s a must to be a LiniZGenius!”

With today’s young generation discovering the joy in cleaning, LiniZGenius inspires a future in which caring for one’s home is no longer a burden, but a part of everyday life.

“With the first-ever Zonrox Clean Con, gusto naming ipakita na cleaning doesn’t have to feel like a chore—it can be smart, fun, and empowering,” says Limbaco.

“We hope to reach everyone––mothers, husbands, young adults, professionals, or even students––who want to make their daily routine easier and more efficient. It’s a program built to make laundry and cleaning habits smarter, simpler, and more effective—through expert tips, clever hacks, and the right Zonrox solutions,” Limbaco adds. “We can all become LiniZGeniuses.” 

For more information on how to be a LiniZGenius, follow Zonrox Philippines on Facebook.

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Editor's note: BrandedUp is designed to provide you with insightful, inspiring, and educational content created by PhilSTAR L!fe in collaboration with brands like Zonrox Philippines.