Serving since 2015: Colourette celebrates 10 years with the comeback of Velvetint

Back in 2015, when every beauty lover was obsessed with bold matte lips, a small but passionate brand from Pampanga quietly began a movement that redefined what Filipina beauty means.

Ten years later, Colourette marked a decade of color, confidence, and community with the much-awaited return of a fan favorite: Velvetint.

A decade of color, confidence, and community

From its humble beginnings, Colourette has always stood for authenticity, inclusivity, and representation. 

What started as a one-woman dream by Nina Ellaine Dizon has grown into a movement that celebrates Filipina beauty in all its tones and textures.

“Velvetint is part of our origin story,” said Dizon. “It’s an iconic product our community remembers to this day. It also reminds us how far we’ve come—from hand-packing products in Pampanga to reformulating bestsellers and leading a community that celebrates beauty unapologetically.”

More than makeup, Colourette has built a brand rooted in connection. Its loyal customers, fondly called Peaches, remain the heart of its growth. 

Now over 60,000 strong, they have continued to shape Colourette’s story—one that comes full circle as the brand celebrates 10 years of empowering real beauty.

“Our community has always been our compass,” Dizon added. “They remind us that beauty isn’t about perfection—it’s about passion, confidence, and representation.”

The comeback of an icon: Meet the new Velvetint

Loved for its smooth texture, soft pigment, and effortless blend, the original Velvetint was a cult favorite. 

Now, it’s back—a modern reimagining that delivers a blurred, soft-focus lip look in one swipe.

The new Velvetint featured:

• Instant blur effect: smooths lips for that dreamy, cloud-like finish
• Lasting tint: locks in color from day to night
• Velvet comfort: a weightless, hydrating texture for all-day wear

Key ingredients also included:

• Squalane for deep hydration
• Jojoba seed oil to nourish and condition
• Microalgae extract for antioxidant protection

The revamped Velvetint officially launched on Oct. 19, marking both a product comeback and Colourette’s 10th year in beauty.

A nostalgic reunion: Iconic KOLs return

In a touching nod to its roots, Colourette reunited with the personalities who helped define its past campaigns — bringing back the faces that shaped the brand’s history to celebrate its future.

Featured collaborators include:

•  Michelle Dy, who first made waves with Colourette’s Mattemetallics campaign
• Joyce Pring, who headlined the sleek and confident Ultimatte era
• Sassa Gurl, the face of Colourtint and its effortless, everyday glam
• Ayn Bernos, who sparked kilig in the viral Colourbalm #LipBalmSerye
• Honey Delica, representing the next generation through Jelly Kiss’s gloss-to-stain charm.

Together, these Colourette icons revisited their most-loved campaigns while welcoming Velvetint’s grand comeback, bridging the past and present in one unforgettable moment of beauty nostalgia.

Colourette Café: Serving since 2015

To mark this milestone, Colourette invited the Peaches to a special pop-up event: Colourette Café: Serving Since 2015.

Blending beauty, nostalgia, and indulgence, the café became a sensorial playground where beauty meets flavor — creamy textures, rich hues, and sweet memories. 

Guests enjoyed interactive installations, luscious treats, exclusive merch, and of course, a first swipe of the reinvented Velvetint.

Every corner offered something delightful—a celebration that felt as good as your favorite shade of lipstick.

Looking forward: The next chapter of Filipino beauty

As Colourette enters its next decade, it continues to push boundaries with purpose-driven products, community-led campaigns, and a steadfast promise: to keep creating beauty by Filipinas, for Filipinas.

Because one thing’s for sure—after ten years of serving beauty in all ways, Colourette isn’t slowing down anytime soon.

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Editor’s Note: This article was provided by Colourette