Where tradition meets technology: Globe powers a seamless Sinulog 2026 experience

Every January, Sinulog transforms Cebu into a vibrant celebration of faith, culture, and community. From Jan.16 to 18, Globe took part in this iconic festival as a partner in connection, creativity, and shared experiences. By blending cultural tradition with modern technology, Globe delivered meaningful, seamless connectivity that enhanced how people experienced and shared Sinulog.

As the festival continued to evolve into a highly digital and social celebration, Globe supported moments that allowed communities, creators, and festival-goers to stay connected, engaged, and inspired throughout the three-day event. 

Seamless connectivity across Cebu

Globe kept festival-goers connected from Jan. 16 to 18 from the moment they arrived at Mactan-Cebu International Airport to the heart of Cebu’s street parades. On-ground activations made it easy to get online, access Globe Rewards, and start sharing Sinulog moments right away. Festival-goers also enjoyed the Globe One app, an all-in-one app that let users manage their accounts, pay bills, track rewards, and access exclusive perks, all in a single, convenient platform, ensuring a seamless festival experience.

With strengthened network coverage across parade routes, convergence areas, and high-traffic locations, festival-goers were able to livestream, upload content, and navigate the city with ease, ensuring Sinulog moments were shared in real time with audiences near and far.

Globe festival booths and 5G experience hubs

At Ayala Center Cebu, Globe brought the festival to life with interactive booths and 5G experience hubs, offering rest areas, rewards, and immersive moments throughout the weekend. Festival-goers explored Globe 5G Moments through games, surveys, and hands-on demos, earning instant treats, customized merchandise, and surprises from partners like Jollibee and Leslie’s.

The experience showcased Globe’s convergent 5G offerings for both mobile and broadband, inviting everyone to step into a more connected lifestyle. Exciting prizes, including The Loop broadband bundle and 5G device rewards, demonstrated how Globe 5G powered entertainment, work, and everyday life at home and on the go. At the welcome area, exclusive perks for multi-Globe customers unlocked bonus rewards and priority experiences, giving loyal users even more reasons to celebrate.

Charging stations, lounges, and engagement zones made the booths a convenient pit stop during the festivities, while roving Globe brand ambassadors helped visitors discover services, rewards, and festival-exclusive perks.

5G passport for media, influencers, and content creators

Anchoring Globe’s festival activation was an exclusive, invite-only media, influencers, and content creators experience designed to immerse partners in the power of Globe 5G during Sinulog. Media participants gained access to dedicated high-speed 5G connectivity, livestream and upload zones, interview touchpoints with Globe leaders, and comfortable work and lounge areas with refreshments, enabling seamless, real-time coverage throughout the celebration.

As part of this experience, select media partners were issued Globe 5G passports, granting access to curated 5G missions, exclusive festival moments, and special rewards across key Sinulog touchpoints. This media-only activation demonstrated how Globe 5G supported fast, reliable storytelling at scale, setting the standard for Globe’s participation in major festivals nationwide, including Kadayawan, MassKara, and Panagbenga.

Music, movement, and shared moments

The Sinulog weekend culminated on Jan. 18 with G Music Fest, headlined by Mayonnaise, alongside the TikTok LyveFest. Powered by Globe’s network, these events brought fans together on-site and online, enabling real-time streaming, sharing, and interaction that extended the celebration beyond Cebu.

Across the weekend, Globe engaged communities and youth through 5G-powered activities and on-ground experiences that highlighted how connectivity supported creativity, movement, and everyday progress.

Globe leadership perspective

“Sinulog is a celebration of culture, faith, and community, and at Globe, we want technology to amplify these experiences, not overshadow them,” said Roche Vandenberghe, Globe’s chief marketing officer. 

“Through seamless connectivity, interactive activations, and 5G-powered media, content creators and influencer experiences, together with partners like Jollibee and Leslie’s, we enable everyone to create, share, and enjoy Sinulog in a whole new way.”

Beyond the festival

Globe’s participation extended beyond January 18 through community and school programs focused on digital education, responsible online citizenship, and connectivity support, ensuring the celebration left a meaningful and lasting impact.

At Sinulog 2026, Globe demonstrated how technology strengthened tradition by connecting people, amplifying stories, and supporting communities on the ground and online.

Buhay na buhay ang Sinulog. Go Forward Together with Globe.

For more information about Globe, visit www.globe.com.ph.

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Editor’s Note: This article was provided by Globe Telecom.