This Christmas, give the gift of choice with SM Gift Cards and Gift Passes
The countdown to Christmas has begun, which means it’s officially time to start thinking about gifts.
We all have a list of loved ones to shop for, and finding the perfect present for each one can be a real challenge. Some people are easy to give gifts to—some will even tell you exactly what they want. But more often than not, it feels like you need to read people’s minds to choose something they’ll truly love. Which one? What color? Is this the right size? Are they still into this? What if they already have it?
Then there are the extra-hard ones—the people who seem to have everything or never want anything. You think and think, overwhelmed with choices, until what should be a joyful tradition ends up becoming a source of stress.
But there are gifts guaranteed to make your loved ones smile: SM Gift Cards and Gift Passes. Take away the guesswork and let them choose exactly what they want. Thoughtful and flexible, these gifts give your loved ones the power of choice. They get endless options; you get peace of mind. Win-win.

Whatever they’re looking for—clothes, bags, shoes, accessories, toys, beauty products, home and kitchen items, or cool gadgets—they’ll find it at SM, a place known for having it all.
You’re probably wondering: what’s the difference between SM Gift Cards and Gift Passes?
An SM Gift Pass is a one-time-use paper gift certificate available in P100 and P500 denominations. SM Gift Cards, meanwhile, come in P500, P1,000, and P2,000 denominations. While most people spend the full amount in one visit, any unused value can still be used on future purchases once it’s converted into credits. Neither passes nor cards expire, so your recipients can shop at their own pace.
SM Gift Cards and Gift Passes can be used across the entire SM Retail Network. At The SM Store alone, they’re spoiled for choice with a wide array of departments and over 1,000 brands, including Adidas, Nike, New Balance, Nine West, De’Longhi, Nespresso, Dyson, Samsonite, JBL, Kiehl’s, Shiseido, and many more.
They can also be used at SM Appliance Center, Our Home, Surplus, Sports Central, Forever 21, Levi’s, Crocs, Crate & Barrel, Watsons, The Body Shop, Innisfree, and Goldilocks.
Kids, nieces, nephews, and inaanaks will love shopping at Toy Kingdom, where they can choose from Lego, Roblox, Barbie, Bluey, Hot Wheels, and more.
Dads and uncles? They’ll appreciate being able to use SM Gift Cards and Gift Passes at Ace Hardware.
You can also use them at Kultura, a proudly Filipino retail destination filled with beautifully crafted finds—not just for balikbayans and tourists.
There are plenty of fun picks at Miniso, too—and yes, SM Gift Cards and Gift Passes work there as well.
And who doesn’t love Uniqlo? SM Gift Cards and Gift Passes are also accepted at the Japanese retail giant.
Pet lovers will enjoy shopping for their fur babies at Pet Express.
New parents in the family? They can use SM Gift Cards and Gift Passes at Baby Company.
Your more practical giftees can even use SM Gift Cards and Gift Passes for essentials like groceries. They’re accepted at SM Supermarket, SM Hypermarket, Savemore Market, WalterMart Supermarket, Alfamart, and Mindpro Supermarket.
SM Gift Cards and Gift Passes are presents that won’t go to waste—or be regifted. They’re a great choice this Christmas (or for any occasion, really). They make gifting easier and more meaningful, bringing joy to both the receiver and the giver.
Forget mugs with company logos—SM Gift Cards or Gift Passes are also an excellent choice for corporate gifts or bulk gifting. They’re the perfect present for every personality, every lifestyle, every wish list.
SM Gift Cards and Gift Passes are available at an SM Store Customer Service counter near you.
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Editor's note: BrandedUp is designed to provide you with insightful, inspiring, and educational content created by The Philippine STAR in collaboration with brands like SM Store.
