OH!SOME opens in the Philippines: Here are cute finds you didn’t know you needed
Give Pinoys something sparkly, bright, or with a cute character on it, and it’s likely going in the cart. But be honest, how many of those impulse buys end up as just another piece of clutter on the shelf?
Enter OH!SOME. This all-in-one lifestyle store has already taken Asia by storm with over 180 branches across Singapore, Malaysia, Indonesia, Thailand, and more. Now, it has officially landed in the Philippines, opening its first doors at One Ayala, Makati.
While their items are definitely cute, OH!SOME is here to prove that your budol finds can actually be essentials you’ll use. And guess what? OH!SOME is designed for everyone—from kids and “kids at heart” to busy professionals and homeowners.
"We want to target it as a one-stop shop for everyone," said an OH!SOME representative. "Especially for Filipinos, we want them to look at it as a place where they will find their essential needs and daily uses. But aside from that, we also want them to experience the fun of shopping."
Here are some favorite finds during our visit.
IP merch
The store is a vibrant explosion of color, but the layout is spacious and is designed so you don't feel cramped while browsing during a hectic day. It is divided into sections. Right at the entrance, you’re greeted by heavy hitters like Disney, Pixar, Spy x Family, and Zizone products from their IP collections.
A personal favorite is the Pizza Planet collection from Toy Story. There, you'll find caps at P399, tote bags starting at P319, and plush pillows at P559.
Asian beauty products
There’s also a beauty and personal care area, which is a hit with the local market, featuring brands like Centella, CosRX, and Glad2Glow, alongside local brands like Megan. But for cosmetics that are cute in packaging, quality, and affordable, check out their palettes. Colorrose palettes are at P599 each, and it already features eyeshadows, blush, and highlighter.
There's even a nail art section featuring press-on nails in different sizes and designs.
Relaxation finds
Personal care is a big hit at OH!SOME, offering everything from discreet bra tapes and nipple covers to feminine hygiene must-haves. If you're officially in your trentahin or kwarentahin era, you’ll especially love their relaxation treats: Stitch-themed essential oil sleep patches (P109) and soothing steam eye masks (P59).
Aesthetic car tech accessories
Aesthetic power banks, charging cords, and wireless fans that look good on any desk can be found in the tech area.
Fans of Crayon Shin-chan and Nailong can now deck out their tech with a charming collection of pop-sockets, car mounts, and magnetic phone holders.
Stationery
Meanwhile, stationery is a dream for journal enthusiasts, filled with pens, notebooks, stickers, and even wrapping paper. We found gel pens that are priced between P29 and P59, 12-piece acrylic markers at P239, and more.
Y2K-inspired bags
Affordable bags (including Disney-themed ones!), caps, and jewelry are in the next area. We spotted bowler bags at just P639 and adorable mini keychain bags for P319 (if you're doing another round of small gift exchange with friends, this would be a good pick!).
Disney-themed travel items
As you make your way to the back of the store, discover a curated selection of household and travel must-haves. This section features ergonomic neck pillows, kitchen essentials, and complete travel kits and toiletries.
A standout is the Disney-themed 2-in-1 foldable neck pillow, which features a built-in eye mask for just P319.
For self-care on a budget, you can also snag Bambi body scrubs for P99 or pick up reusable bottle sets ranging from P139 to P199.
Snacks and drinks
And finally, there’s also a curated selection of local and international snacks, coffee, and drinks.
Located in the heart of the business district, OH!SOME One Ayala has quickly become the go-to spot for office workers to unwind.
"Very popular, especially with our main market of office workers, is our makeup category and stationery," the representative shared. "When they go here, they actually tend to spend more time in the pen and notebook area. We want them to feel a little happier when it comes to shopping in our stores."
One of the biggest draws is OH!SOME's long-term partnership with Disney, which makes many of the items—from Mickey Mouse tumblers to Winnie the Pooh kitchenware—exclusive to the brand.
@philstarlife Makati just got more awesome! OH!SOME is now in One Ayala. Here's a sneak peek into the lifestyle shop. #ohsome #lifestyle #philstarlife ♬ original sound - philstarlife
If you're worried about the price tag, don't be. The brand prides itself on being value for money, offering high-quality, well-designed items at price points that won't break the bank.
OH!SOME has big plans for the Philippines. With the One Ayala branch being a success since its opening on Dec. 31, the brand is already looking at rapid expansion. Davao is slated to be the next location, with more stores coming nationwide soon.
