Meaningful travel: How Conrad Tokyo’s 1/3/5 program turns every hour into an experience
Just a few minutes away from the lively streets of Ginza, Conrad Tokyo quietly towers over the district of Shiodome, where it offers a retreat for travelers from the city’s constant rush.
Sitting atop the 12 uppermost floors of the Tokyo Shiodome Building, the Hilton-owned luxury hotel is known for its panoramic views of the iconic Tokyo Bay and the ancient Hanamarikyu Gardens, spacious Japanese-inspired rooms and suites, impressive dining options, and world-class spa and fitness amenities.
But more than just a place to stay in after an entire day of exploring, Conrad Tokyo truly stands out from the rest with five-star service that helps you craft your own adventure in your own time. Through the recently launched 1/3/5 Program, guests can now experience local culture with the help of their friendly Conrad Concierge.
Not the ‘where,’ but the ‘why’
“The Conrad 1/3/5 program is a signature brand program designed to encourage travelers to discover, immerse, and connect themselves with each destination,” Conrad Tokyo General Manager Neil McInnes says. “Inspired by the legacy of Barron Hilton, the program offers localized, culturally immersive, time-tailored itineraries split into one, three, and five hours. These allow travelers to explore a destination without having to sacrifice comfort, quality, or ease.”
In a time when travelers are looking for more authentic experiences, Conrad saves their guests the guesswork by curating thoughtful itineraries that make a lasting impact.
“According to Hilton’s 2026 trends report, [next year] will mark a shift towards more intentional experiences. The question isn’t ‘Where are we going?’ It’s ‘Why are we going?’” McInnes explains. “Travelers are seeking adventures that reflect who they are and what they value, and our Conrad 1/3/5 program seeks to address that.”
As the program’s name suggests, each itinerary provides travelers with localized mini-journeys designed around their preferred timeframe. The beauty is in its adaptability—whether you have one hour between meetings, three hours until dinner, or five hours before check out, there’s something for you in the Conrad 1/3/5 Program.
Some of Conrad Tokyo’s standout recommendations include:
- Premium Sake Journey (1 hour), where you can enjoy five expressions of Hasegawa Eiga paired with a seasonal dish
- Onigiri Workshop (3 hours), where guests can craft their own rice balls and taste traditional and local flavors at a historic shop founded in 1782
- Samurai Spirit: Sword Making Experience (5 hours), where you can witness a master swordsmith in action, as well as forge tamahagane steel with your own hands.
During a quick trip to Tokyo, the PhilSTAR L!fe team thoroughly enjoyed a Coffee Omakase (1 hour) at Lonich that showcased the city’s modern specialty coffee scene, arranged by the Conrad Concierge under the 1/3/5 Program.
At Lonich, you can select four or eight courses, each meticulously prepared by the barista, who shares insights into the specific beans, roasts, and flavor profiles. The menu features the Creative Course, which masterfully fuses Chinese coffee, tea, and Japanese ingredients, and the Collective Course, which reveals the artistry of Japanese coffee culture through the founders' original, imaginative recipes.
(You can read more about the experience in TRAVEL GUIDE: Tokyo’s best kept secret for hobbyists!)
What makes Conrad Tokyo’s itineraries different from other tours is its close collaboration with the local community. “Each itinerary is developed in close collaboration with local artisans, cultural experts, and small businesses who share their craft and stories with our guests,” McInnes shares. “These partnerships not only enrich the experience but also support and celebrate the local community, ensuring that our offerings remain rooted in genuine cultural heritage.”
At the same time, personalization remains key in ensuring the program is well-received by guests. Conrad Tokyo’s concierge and guest relations teams work closely together to curate memorable journeys based on individual preferences. They provide personalized recommendations and coordinate logistics across culinary experiences, traditional arts, modern culture, and more, allowing travelers to just enjoy their time during their trip. “[Our team’s] local expertise and attention to detail help transform curated itineraries into truly bespoke experiences,” McInnes adds.
Redefining meaningful travel
“As travel continues to evolve, we see the Conrad 1/3/5 program expanding to include even more diverse and inclusive experiences that cater to a broader range of interests and demographics,” McInnes reveals. The hotel plans to include more family-friendly cultural workshops, wellness-focused journeys, and sustainability-driven activities.
If you’re flying to Tokyo and want a stay that’s more than just a hotel to check in, Conrad Tokyo gives you a complete experience.
In their commitment to exceptional service, Conrad Tokyo also ensures a stay filled with delightful, personalized touches right in your room. Guests are treated to comfort items like personalized pajamas and pillow cases, making the space uniquely their own. The bathroom also features their signature rubber duckies, adding a whimsical touch to the luxurious experience.
But beyond the five-star accommodations and amenities, their 1/3/5 Program is definitely not one to miss.
