Celebrate a Christmas of wonders
Children’s eyes are the brightest lights on Christmas as they celebrate its wonders, its magic, and the center stage it gives them.
The childlike are also the happiest at Christmas, for they see life through the appreciative eyes of a child, and mirror their glee in as they express the joys of the season.
After all, the true wonder of Christmas began with a child after whom the day is named, and though Christmas has evolved from that momentous day in the manger, its meaning is not lost when values (we know them by heart) ring as loud as Christmas carols.
The magic of a holiday carnival comes to life at Rustan’s with dazzling displays, delightful offers, and moments of wonder.
True to tradition, the Tantoco family welcomed the most enchanting time of the year with wonders in its flagship store on Ayala Avenue that promises to inspire joy from the very first glimpse. I was like a child again as I tried to take in all the displays, especially the Belen and the various Nativity scenes displayed on the fifth floor.
The spirit of celebration extends across all Rustan’s branches nationwide, not just in Makati—a testament to Rustan’s legacy of bringing wonder to Filipino homes for generations.
Throughout the season, Santa Claus will make appearances across all stores—spreading joy, laughter, and the kind of magic only Rustan’s can bring to life.
A spectacle of windows and wonder
At the heart of this year’s celebration are the Rustan’s Christmas Windows, a beloved tradition, reimagined through the theme of a grand holiday carnival. Each window features enchanting scenes filled with playful motion, festive red and gold accents, and charming characters such as toy soldiers, ballerinas, and magical creatures. Oversized ornaments, twinkling marquees, and delicate metallic details evoke the splendor of a vintage fair. With its golden lights and dreamlike storytelling, it evokes both nostalgia and whimsy.
Drew and daughter KT; Lizzie Zobel; Kit Zobel; Cris Villonco with son Leon; chairman of the board for Rustan Commercial Corp., SSI Group, Inc., Stores Specialists Inc., Donnie Tantoco; (Second row) Nikki Huang, Kevin Tan, Dr. Z and Dr. Aivee Teo, Maricar Tiangco, Rica de Jesus; (Third row) MJ Tantoco, Dindin Araneta, Trickie Lopa and Dino Pineda.
At the grand launch at Rustan’s Makati, we were welcomed by breathtaking décor in hues of red, silver, and gold, with festive details adorning the grand staircase and entryway. Upon arrival, we received a Christmas map highlighting the games, treats, and surprises throughout the store. As we stepped in further, we beheld charming pocket performances from Christmas elf jugglers and toy soldiers on stilts to unicycling Santas, and pantomimes.
There was a park of holiday magic and merriment in every corner.
