BoA ends contract with SM Entertainment after 25 years
South Korean singer BoA has now ended her contract with her agency SM Entertainment after 25 years.
In a report by local media outlet Chosun, the label announced that BoA has chosen not to renew her partnership with them.
"After in-depth discussions with BoA over a long period, we have agreed to conclude our 25-year partnership by December 31," SM Entertainment said.
"BoA, who debuted at the age of 13 in 2000, has pioneered the Hallyu (Korean Wave) across Asia for over 25 years since her debut, becoming an 'icon of overseas expansion' and 'star of Asia,' beloved by global music fans. She has also served as a role model for numerous juniors leading the K-pop wave," they added.
They went on to highlight how she "shone brightly with remarkable achievements and unparalleled records thanks to her relentless efforts and passion."
"From her groundbreaking debut, which wrote a new history in Korean popular music, to her growth as a No. 1 artist and producer, we cherish every moment and consider it a great honor to have accompanied her brilliant steps. BoA has been the undeniable pride, joy, and symbol of SM for 25 years," the agency said.
"Although her exclusive contract with us will end, we sincerely hope that BoA will continue to shine as the 'star of Asia' by fully demonstrating her capabilities in new activities and challenges," they added.
SM said that they will continue to support the singer beyond her career as an artist and implored fans to continue their support for BoA’s future endeavors.
It was not immediately specified why BoA chose to end their contract.
BoA was discovered by SM Entertainment when she accompanied her older brother, a music video director, to a talent search in 1998. She was trained for two years and made her debut with ID; Peace B.
She has since composed other popular songs such as No. 1, Atlantis Princess, and Only One.